Digital Marketing Manager

Who We Are

Site Impact specializes in multi-channel direct marketing services. Our goal is to “Drive results for our clients, build a dynamic company culture, and make an IMPACT!”

In a marketplace that has proven challenging for many companies, Site Impact has thrived, and remained one of the leading providers in data and marketing resources. As we continue to grow our client following and enhance our current product our once small family has grown into a diverse and dedicated group of over 80 industry and digital marketing professionals who play a key role in the company’s culture and our continued growth and success.

Site Impact has been named one of the “Best Companies to Work For” by Florida Trend Magazine and a consecutive four years awarded a “Top Workplace” by the Sun- Sentinel.

Job Summary

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Duties / Responsibilities

  • Responsible for developing, implementing and managing marketing campaigns that promote the company and its products and/or services.
  • Branding and rebranding of corporate website, sales material, marketing collateral, on a continuous basis
  • Creation of case studies based on client, sales, and account management feedback.
  • Content creation (including writing, and publishing blog posts and press releases)
  • Sending emails and working with email platforms.
  • Reporting on analytics, conversions and performance.
  • Write and schedule press releases.
  • Create social content and manage social campaign calendar.
  • Build up social pages organically through daily interaction.
  • Plan and execute all digital marketing, including but not limited to marketing database, email, social media and display advertising campaigns.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Brainstorm new and creative growth strategies.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Collaborate with agencies and other vendor partners.

Required Skills/Abilities

  • Excellent verbal and written communication skills.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Excellent analytical and problem-solving skills.
  • Team player and exceptional time management skills.
  • A sense of ownership and pride in your performance and its impact on the company’s success.

Education and / or Experience

  • Bachelor’s or master’s degree in marketing or a related field.
  • 5+ years of experience in digital marketing.
  • Experience leading and managing marketing database, email, and/or display
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,
  • Working knowledge of ad serving tools.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.


  • Medical, Dental & Vision Insurance.
  • Voluntary Life Insurance and AD&D.
  • Voluntary Long-Term Disability Insurance.
  • Voluntary Short-Term Disability Insurance
  • Domestic Partner Benefits.
  • Flexible Spending Account (Medical & Dependent Care).
  • Birthing, Recovery , and Bonding Leave 100% Employer Paid.
  • Paid Time Off (PTO).
  • Paid Holidays.
  • 401k Plan Option.
  • Monthly Employee Awards & Recognition.
  • Company Sponsored Team Events.
  • Business Casual Dress.