When it comes to email marketing, data is worth its weight in gold. That’s why so many brands and agencies alike watch the development of laws and regulations regarding data privacy with a suspicious eye; without data, effective email marketing is next to impossible. As debates rage on and governments the world over debate the best regulations to protect consumers while not hampering businesses, a new idea for the data marketplace has increasingly gained traction: nicknamed “dollars ...

Technology is a major player in digital marketing and especially in the niche of email marketing, where brands are constantly looking for ways to set themselves apart in a crowded inbox. In light of the ongoing pandemic, technological solutions that allow businesses of all sizes to participate in email marketing at a low cost and minimal effort are gaining more attention than ever, and the tools are seeing rapid development as those making them try to capitalize on the development. Site Impact h...

Cart abandonment has always been a serious problem for ecommerce brands; when customers select items and get to the checkout phase, only to stop short of completing their purchase, it can mess up inventories and cost brands money. Site Impact knows that the obvious email marketing solution to this issue is automated cart abandon emails--but there is actually a recent spike in the problem, thought to be related to the uncertainties around the pandemic, looming layoffs, and more. Today we’re...

What is the biggest obstacle for email marketing efforts to achieve success? That question gets asked a lot, and for good reason: marketers are all about data, and figuring out the key obstacles takes you a lot farther towards resolving them than just waiting and seeing. A recent study published by the Data and Marketing Association, in partnership with Validity, found that 91% of the marketers surveyed identified deliverability as one of the greatest stumbling blocks to success in their campaig...