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September 18, 2020 | Posted by

If there’s one thing that is constant across email marketing efforts, it’s the drive to always get better results. Site Impacts experts are always looking for tricks, strategies, and techniques to drive more conversions, to get more clicks, more opens, and better numbers across all the metrics that matter. One way that isn’t exactly new but which can sometimes be ignored in the shuffle is behavioral targeting: using data about consumer behavior to send tailored messages to spec...

September 16, 2020 | Posted by

As consumers and businesses alike face the uncertainties of the pandemic and economic crunch that comes with it, a lot of conflicting advice has come about. It’s no secret that email marketing has been working broadly--but the specific strategies that work for particular industries vary. At Site Impact, we know that it can help a great deal to know what the best practices are for a specific industry, to help formulate a solid plan for getting your business back on track. Today’s focu...

September 15, 2020 | Posted by

In light of a global pandemic and the crisis that has come along with it, it’s not surprising that businesses are finding it difficult to get--and keep--things on-track. Especially in the domain of email marketing, brands have reported difficulties with fluctuating priorities, changing consumer reactions, and uncertain capacities. Site Impact’s experts know that it is a scary time, still, for us all; but right now is a good time to be leaning into email as your best contact channel w...

September 14, 2020 | Posted by

Even though consumers are more responsive to email marketing than ever--according to multiple studies--there are some ways in which the Covid-19 crisis has accelerated trends that were already in place. One of the key trends that has only become more pronounced in the past few months is consumer distaste for “clutter” in the inbox; that is to say, for batch-and-blast type emails that lack personalization and context. Site Impact has always been in favor of personalization, but the da...