Email scrubbing, which is removing unengaged subscribers from your email list so that you can market only to people who want to receive your emails, is an essential component of your overall marketing strategy, allowing you to target your outreach and amplify your deliverability. Email scrubbing, or an email list cleanup, should be done a minimum of a couple of times a year. Once per quarter is a good tactic, so that you can ensure that your email list is always working at its optimal ability. E...

As we enter 2022, marketers have more ways to reach consumers, with more data insights, than ever. That’s why it’s so important for marketers to ensure that they maintain ethical practices in every aspect of their marketing. Marketers that act unethically unwittingly hurt the industry as a whole, causing distrust among consumers, and more stringent laws to keep ethics and privacy in place.  A key way to keep your communications ethical is to ensure that you email people who have...

When crafting your overall content calendar, it’s important to diversify your content. Always sending new sales, promotions, or announcements can often get boring to clients and can feel far too much like sales pitches. The best email strategies are ones that use a variety of content, such as incentive emails, thank you emails, and even birthday emails. Another email angle that is great for consumer engagement is the review request email. Used to garner feedback and ask for the opinions cu...

There’s nothing more frustrating than spending hours designing the perfect email, only to have your subscribers not open it. This is one of the biggest challenges for marketing teams, but a few key design tips have been shown to boost email open rates. Though they may not magically get your open rates to 100%, employing these design tips ensures you’re utilizing best practices and increases your likelihood of getting an optn. Properly designed emails should always be attention-grabbi...