Marketers have a myriad of tasks on their plate, so it can be easy to rush through email content and try to deploy campaigns as soon as possible. However, before composing any email campaign, it’s important to define the purpose of your email.  It may sound silly and like a waste of time, but by doing so, you’ll be able to write clear and compelling copy with a purpose and CTA that the reader can easily identify. By defining the email’s overall mission and goals, you will ...

Email marketing can help companies build brand awareness, establish industry authority, convert sales, and build loyal customers. Like social media, it can be hyper targeted to create content specific to your markets, but unlike social media, it’s a channel that you have complete control over. Email marketing is also one of the most cost-effective channels companies can employ to build brand awareness, which leads to increased awareness and customer loyalty. By properly creating the right...

As we’ve always said at Site Impact, email marketing is a direct channel of communication with your customer. More importantly, companies need to remember that it’s a privilege to have access to a customer’s personal inbox, and one that should always be treated as such. Customers are constantly inundated with emails trying to sell them items, goods, or services, and one way to make your company stand out amongst the crowd is to use emails as a way to show your customers, who ha...

When sending out email campaigns, it’s important to consider every moment of the customer journey. This includes the moments that happen even after the reader clicks through the email. One of the most important tools that marketers often overlook is complementary landing page.  When incorrectly executed, the wrong landing page can cause users to lose interest, or even become annoyed. Many companies send users immediately to a site’s home page or product page that has no correlat...