One industry that consistently gets great results from email marketing is the automotive industry. Businesses of all kinds within the automotive niche have been putting email to use for decades because it represents the best kind of channel for them: direct-to-consumer, establishing a more personal connection, yet still cost effective and easy to scale up or down as needed, email is ideal. But Site Impact knows that not all auto dealers are truly well-versed on how email can benefit them, and ho...

Email marketing works great on its own; but as Site Impact has said before, it works better as part of a multi-channel approach. With the hit that traditional media has taken in the wake of Covid-19, more and more brands are putting higher emphasis on their digital marketing efforts--since, after all, everyone is on their phones, computers, and other devices these days, whether they’re working from home or just amusing themselves while they wait for things to open back up. With that in min...

When it comes to email, marketers are sometimes guilty of paying too much attention to the next big thing: the next trend, the most cutting edge strategy or technique. But email marketing strategies that are a little more old school--a more tried and true--are still valid, and Site Impact is in favor of doing what works, every time. While some marketing professionals are out chasing the newest bells and whistles, there are certain tricks and standbys that will get you a lot better results for le...

While some brands have backed off of their email marketing efforts as they work to get on top of managing their business’ response to the ongoing Covid-19 crisis, others seem to have taken the decrease in traditional business efforts to indicate that they must flood inboxes in order to ensure that their prospects continue to convert. Site Impact knows that it can be difficult to know what to do, which way to lean at a time like this. But it’s important not to let haste lead you to ki...