With Thanksgiving behind us, and Black Friday sales started (and some complete), Cyber Week has arrived, and email marketing efforts are definitely a strong indication of the fervor with which businesses are pushing for results. For many brands, Cyber Week is, if not “make or break,” at the very least extremely important--especially this year, when there has been so much upheaval and uncertainty, and with the struggles that businesses have faced with lockdowns and quarantines and res...

As we head into the long holiday weekend, all of us at Site Impact are excited for the busiest time of the year; Black Friday has arrived, and while consumers and business buyers alike are still uncertain in their plans, engagement with email marketing has been high leading into the holiday season, and there is a lot of potential for connections and conversions. As we settle in with our families and celebrate as safely as possible, we are also resting up to make sure we’re sharp for all of...

The trend of labelling major advances to technology or strategy as “2.0” comes with its share of skepticism and cynicism, but the way that email marketing is poised to make drastic changes at all levels of the industry definitely merits the designation. Although as Site Impact’s experts can tell you, the changes that are forecast have been in the works for quite some time--years in some cases--and they aren’t exactly shocking, there is a strong argument to be made that em...

Multiple studies have shown that in the beginning of the Covid-19 pandemic, email marketing surged to prominence amongst the various channels--both digital and traditional--for consumer outreach. It wasn’t just brands, either; consumers were hungry for contact, and more engaged than they had been for months or even years. New studies recently released that have tracked the trend indicate that it shows no signs of slowing down. CMO Council recently released a study entitled “Critical ...