The managed inbox has become a source of frustration for a lot of email marketing professionals, and it’s no mystery why: as consumers take more and more direct control over what lands in their inboxes, and email platforms like Google respond to demands to make controlling the increasing volume of content coming in by offering pre-set filters, it can be a real challenge to get seen. Site Impact has been on the ball when it comes to these challenges from the get-go, and we’re always l...

As with all kinds of marketing, email marketing is about results. Every week there’s a new study that shows trends in consumer response, or what’s getting great results--or not so great results, depending on the situation. Site Impact knows that staying on the edge of trends and watching what works is important, even though there are some things that have held true since nearly the advent of email. A recent study by GetResponse shows that one of the key metrics for email--engagement-...

At Site Impact, we’ve made no secret of the fact that one of our key factors for success is data. Email marketing in general thrives on data; especially as consumers demand more and more personalization and more relevant offers, brands and marketers need data to target the right audience, and get the right message to them. But we’ve gotten a lot of questions about our own data: how we gather it, organize it, and ensure the quality that our clients expect from us. By taking care of ou...

When it comes to email marketing, large brands and corporations have long seen the benefit--but it can be harder for small and medium businesses (SMBs) to fully understand the value that email provides, even now. A recent study conducted by Ascend2 for SharpSpring, however, gives some important context: when it comes to distributing content for your audience, SMBs agree that email comes out on top. Site Impact has long touted the benefits of email for content marketing distribution, and this stu...