California’s new privacy law, which went into effect this January, has already brought about a lot of concerns and outright naysaying from businesses that either operate inside the state or which have large customer pools in the state, and the latest development is likely to bring even more upset from email marketing professionals and brands alike. California Attorney General Xavier Becerra proposed new privacy regulations under the CCPA umbrella last week, which are likely to result in th...

This year, more than many others, brands of all sizes are focused tightly on consumer and demographic data in making their email marketing decisions. There have been numerous difficulties and issues due to a pandemic and its attendant economic insecurity, and here at Site Impact, we know that data is precious in general--and especially so when you’re trying to make strategic decisions for one of the most important times of year.    Consumers are shopping earlier, weighing deals m...

There are a lot of unprecedented decisions to make this year as we head into the holiday shopping season; a major conundrum is whether or not to make mention of the pandemic raging around the world in email marketing campaigns. Site Impact knows that there is a lot of advice on both sides of the question, so today we’re going to dig into the opinions and the data to help you make the most informed choice possible.   Optimism or realism? A recent study asked consumers what they think a...

It’s not every year that you have a major election and holiday season at the same time; even more unlikely is a major election, holiday season, and a global pandemic. The particular circumstances of this year mean that the fight for the inbox is going to be especially tough for email marketing professionals for a variety of reasons, and it’s going to be important for brands and marketers to set themselves apart. Site Impact knows what it takes to set yourself apart in the inbox, and ...