Gated content, which describes any content that your visitors can access only after providing their information, is a great tool that can help you grow your owned subscriber list and collect additional information from existing users. The best gated content is considered valuable to readers and must be well-written. If users provide their information to customers, they must feel like the content they receive in return is worth the trade.  With correctly prepared forms and fine print in plac...

Contrary to popular belief, email marketing still remains one of the most impactful and cost-effective ways for companies to nurture customer relationships, communicate with their followers, and convert new sales and leads. However, these goals can only be attained with thoughtful and strategic tactics. Customers’ inboxes are packed full daily, so it’s important to stand out amongst the crowd. One of the most simple and effective ways to ensure your email gets that all important open...

If you’re looking for a compelling way to engage readers, consider including infographics in your email marketing campaigns. Unlike large amounts of text, infographics quickly and effectively get messaging across, ensuring that vital information is absorbed in an interesting, unique, and easily digestible way. Still need convincing? Studies have found that unlike text, infographics are processed 60,000 times faster than text recognized within 13 milliseconds, and have a much higher recall ...

Mobile devices and operating systems are smarter than ever, and they are always anticipating and catering to new user needs and preferences. One popular preference is dark mode, which offers users the choice to view their display text and imagery with a reversed color scheme. This has become one of the most buzzed about digital trends in the past year, and companies must design their emails with it in mind. Apple’s OS, Twitter, Slack, Facebook Messenger, and key email service providers suc...