A good email marketing professional never stops tweaking their strategies; that’s a consistent truth across the industry. Testing is constant, and A/B testing is never-ending, as marketers look to get better and better results with every campaign, and to analyze failures and see what can turn them into successes next time. In addition to testing, studies done by massive companies who have the resources to track trends across multiple industry leaders provide key hints as to the way that co...

As we start the year strong, in many cases by evaluating last year’s data, there’s no doubt that email marketing is a top choice for many industries. Of course, that would likely be because it represents the best value proposition all around. Site Impact’s experts will acknowledge that we may be a little biased; of course, we find our primary channel to be a major resource for brands looking to reach out to consumers. But the facts back us up as well. Even as businesses cut and...

It’s no secret that email marketing results have been all over the map ever since the first major outbreaks of Covid-19 appeared last year. Sending was up overall, but consumer reactions to campaigns varied greatly, making many businesses doubt what the holiday season--and beyond--would bring. Good news in the form of up-to-date studies on engagement came just in time for the busiest shopping season of the year, and the results of the end of year blitz are in. Site Impact’s experts h...

Now that 2021 is here, a lot of email marketing professionals have been taking stock of the state of the industry and positing where things are likely to go. Of course, it goes without saying that 2020 was something of an unprecedented year in email: with a pandemic that raged around the globe, and the attendant back-and-forth restrictions that always seemed to land last minute, there were shifts and changes in priorities and tactics that just wouldn’t have happened otherwise. Even with th...