While businesses might be tempted to chase the fastest track to grow their business and bottom line, a well-crafted and strategic path to sustainable growth is key to ensuring long-term, omnichannel success. While sales and revenue are always top-of-mind, proper growth and brand building encompass efforts that positively impact various assets of a business.  Brand awareness and recognition, the customer experience, and quality control are all just as important to a business as its sales and...

Gone are the days when reaching out to target clientele was an expensive game of demographic roulette. Ineffective and costly tactics such as flyering, mass print mailers, and radio and television media buys have become archaic methods that lack the engagement, segmentation, and cost-effectiveness of digital marketing. Companies able to hyper-target their consumers and segment mailing lists and digital media buys based on interests, income, browsing history, and almost every imaginable behavior ...

In spite of the fact that email marketing has been a force for prospecting and getting conversions for decades, there are several myths that continue to plague the industry. Misconceptions about the function of email, about how easy it is, how valuable it is, and so on all continue to keep businesses from realizing bigger potential gains that can come from email, and Site Impact is here to clear some of these myths up. We’re always ready to do a little debunking when it comes to the myths ...

It’s no secret that email marketing is a major tool for B2B brands, and has increasingly taken the role of a top channel for businesses targeting other businesses. In the wake of so much uncertainty in the global pandemic, brands turned more and more to email to reach prospects and nurture leads. The good news is that recent studies suggest that this strategy is a good one: business buyers want email, and prefer it as the channel through which they hear from the brands they intend to work ...