When it comes to selling brands on the need for email marketing to remain engaged and connected to prospects and existing customers alike, nothing communicates the urgency more than existing studies and statistics on email. Site Impact of course loves to keep informed on the state of the industry--we’re passionate about email! But we recognize that not everyone has the stats ready to hand, and in the moment, when you need to come up with strong facts to get the need across, you don’t...

Here at Site Impact, we’re always on top of new regulations and laws that affect the digital advertising space--especially where that concerns email marketing. We told you all about GDPR, and of course the growing development in the US Congress towards a federal level law regarding data protection and consumer privacy, along with the CCPA--California’s foray into legislating within their borders how such issues work. Washington state is now joining the ranks of US states that are mov...

Here at Site Impact, we’re obviously partial to email marketing as a method of customer outreach, to get your message across to prospects. But there’s no denying that social media marketing is a strong option as well--and in fact, email and social are a perfect match. Layering email and social media marketing gives you not just the best of both channels, but a synergistic effect that the two separately just can’t hope to achieve. By combining the two in the form of a mixed camp...

We talk a lot at Site Impact about how we take email marketing to the next level, and what we have to offer our clients. But one of the biggest ways that we measure success is how well our clients do through working with us--after all, there’s no better proof of being an industry leader than being able to show the results. Today we want to show off some testimonials from people we’ve worked with, to highlight what we’ve been able to offer those who come to us.   Our traini...