With the amount of emails customers receive, it’s easy to skim through content or simply leave a message unopened. Yet, email marketing still remains one of the most powerful and cost-effective means to engage with customers. The top marketers understand that emails shouldn’t just be a one-sided conversation and they always keep in mind that the top goal of email marketing isn’t sales, it’s engagement. Though sales and conversions are great, a long-term nurtured relations...

New customer acquisitions can be expensive and timely, and there’s truly no way around the investments that must be made to build a brand from the ground up. The best approach to do so is an omnichannel approach, with the strongest marketing teams utilizing various resources and platforms to gain new customers and create brand recognition. One of the most affordable, impactful, and often overlooked channels is partnership marketing, which allows companies to mutually benefit from the other...

Mother’s Day is a great time to connect with customers, convert sales, and create impactful messaging to help further brand visibility and increase consumer engagement. It’s a massive opportunity to increase sales and meet quarterly goals, with DigitalElement.com reporting that Mother’s Day is actually the second-largest spending holiday in the US. It’s key to remember that with these statistics, every company will likely also use the holiday as a touchpoint for their com...

Email will always remain an effective staple in the digital marketing world, but the best marketers are finding ways to create cohesive, omni-channel strategies that better interact, inform, and cultivate relationships. SMS marketing is on the rise, with SMS Comparison reporting that 98% of all text messages are opened, and 95% of SMS messages are opened and responded to within 3 minutes of being delivered. People are rarely without their mobile devices, and integrating a strong email strategy w...