When it comes to B2B emails, many marketers try to find a one size fits all formula for effective b2b email campaigns and communication. However, like consumer-driven content, every specific recipient has their own needs, tastes, and preferences. There aren’t any magic templates that will work for every key decision maker, but there are a few key points and principles that can help you create effective business-driven campaigns.  Just like when you’re writing to your consumer li...

One of the easiest and most effective ways to truly engage with your customers is to enable the personal shopper model. Like many things in marketing, this model takes on an aspirational approach, showing customers ideal versions or themselves and helping them envision who they can be.  The personal shopper model has various benefits; increasing personalization for consumers, creating desire for your products and services, helping customers discover new products, and increasing engagement. ...

As we always say at Site Impact, email marketing is one of the most cost-effective and important ways to reach your audience. However, top marketers know that any marketing channel works best when part of an omni-channel approach. By ensuring that your marketing efforts reach consumers on multiple levels through various platforms, you not only increase reach, but you’re able to reinforce your messaging and create brand recognition. Digital marketing is key in today’s technology-drive...

Unlike pay-per-click ads, outdoor paid campaigns, and radio and television commercials, email marketing is a means of communication that is easy on the bottom line. Since its inception, email marketing has always been, and still remains, one of the most affordable and effective marketing strategies for companies and brands. Not only is it an essentially free way to reach mass audiences and drive revenue, it enables brands to maintain strong personalized relationships with customers, is highly me...