When it comes to email marketing, brands have a lot of goals in mind when they use the medium. Each campaign often has a different specific desired result. It can, however, be difficult to determine whether the campaign has succeeded and to what degree; some goals are more easily measured than others, some data points can be murky to examine. Site Impact, as you know, is all about the data. Understanding how you can measure the success of your campaigns comes down to knowing not just what your g...

It can be difficult to try and figure out how to conduct your normal business affairs during an international crisis; Site Impact knows this for sure. The email marketing industry isn’t the only one watching the developments with concern, certainly--globally, there is nothing going on right now more important than trying to figure out to what degree the current situations are going to affect the economy and life as we know it. When it comes to times like these, it’s important to get ...

Last week we touched on the ways in which the novel coronavirus known as Covid-19 has already begun to make its impact felt in the email space. Now that countries and states are increasingly giving the order to shelter in place, practice social distancing, and overall limit trips outside of the home, email marketing is a crucial link between brands and prospects; there are few channels that provide the kind of personal connection that email does, or that give a better return on your investment. ...

  We here at Site Impact are big on cross-channel marketing efforts. Of course, we have a big focus on email marketing, but there’s no question that using several methods together works better than using them on their own. One of the ways in which streaming services and teaching best practices to support email marketing efforts  is with the rise and development of webinars: like radio shows and youtube videos of yesteryear, each webinar has its own dedicated audience, and they re...