The bane of any marketer’s existence is low engagement rates, and when it comes to email marketing, falling engagement is particularly distressing. If people aren’t opening your emails, or aren’t clicking, it can seem like a nightmarish task to try and win them back: where do you start, how do you make sure to get the people who have stopped engaging while not alienating those who might remain? Site Impact knows it can be frustrating--so we’re going to give you a crash co...

Coconut Creek, FL – (March 1, 2020) - Industry-leading email marketing company, Site Impact has appointed Jennifer Gressman as President, marking the first time in 10 years a woman is behind the wheel of the company in a C-Level role. Gressman will join Vinu Nagapoollay (Chief Technology Officer) and Aaron Solomon (Chief Financial Officer) as a top executive overseeing day to day operations, sales and revenue growth, business development and product rollouts as the company heads into a yea...

Email marketing is an important channel for businesses in almost every industry, and the real estate industry is no exception. It can take some thought and strategizing, but realtors around the world see results from email, and more and more are getting onboard with using the channel to keep in touch with their prospects, and get the sales they’re looking for. Site Impact is, of course, in favor of using email for just about any industry; we’re confident that we can find a strategy a...

No matter how long you’ve been in a given industry, it can always be good to review the basics and get to the fundamentals of what drives success. When it comes to email marketing, the basics really come down to a few key building blocks: content, creative, and coding. Site Impact offers creative services for all of our clients, but many of our clients want to retain control of what goes out; in view of that, of course we’re happy to serve up the emails you build for us to get to you...