Here at Site Impact, we’ve discussed the importance of including email marketing in your overall marketing strategy. Not only is it a highly cost-effective channel, but it’s one that allows you to fully control your messaging and have a direct line of communication with your customers. However, in order to make the most of your email returns and your subscriber list, it’s key to send effective welcome emails when your subscribers first sign up to your list. The success of your email strategy is largely determined by this very first outreach.
Welcome emails, which can establish trust with new subscribers, can help share your value proposition and help ensure you have long-term engagement and more click-throughs. When crafting your first email, always be sure that your subject line is catchy, honest (no clickbait allowed), and enticing. If your subject line isn’t interesting enough, the odds of your email getting opened are highly diminished. Always carefully consider the needs of your readers and think about how you can immediately offer them value. Another way to build trust is to set realistic expectations. Transparency will help build long term trust that will pay off in dividends.
Another way to capture the attention of new subscribers is to send your welcome emails in a timely manner. This can be easily done by automating your emails with behavior triggered campaigns. When a subscriber signs up for your list, your offering is fresh on their mind and they have some interest in purchasing. Striking while the iron is hot will not only capture conversions, but it will keep your overall brand top of mind. Don’t give your new subscriber the chance to shop around with competitors or lose interest.
Ready to craft enticing welcome emails for long-term success? Contact Site Impact to hear how we can help.