5 Design Tips to Increase Your Open Rates January 19, 2022, | Posted by Kia Zalewski

There’s nothing more frustrating than spending hours designing the perfect email, only to have your subscribers not open it. This is one of the biggest challenges for marketing teams, but a few key design tips have been shown to boost email open rates. Though they may not magically get your open rates to 100%, employing these design tips ensures you’re utilizing best practices and increases your likelihood of getting an optn. Properly designed emails should always be attention-grabbing and provide your subscribers with enough information to entice them to read through them.

1. A Strong Subject Line

The subject line is the single most important element in any email, as it’s one of the factors that will determine whether or not someone even opens your email. When designing an email, start by compiling a list of strong subject lines that are concise enough to keep the readers’ interest. 

2. Compelling Visuals

When designing your content, remember that most people scan your content, much like they would a website. Therefore, it’s not only important to create catchy wording and compelling content, it’s important to think about the layout and design of the words. 

3. Mobile Responsiveness

The way you build your emails should reflect the world’s increasing addiction to smartphones. Consider how many emails you open on your phone versus your desktop. That’s why it’s important to ensure that your emails look just as good, if not even better, on mobile devices as they do on desktop computers. This can easily be done with responsive design techniques and templates that adapt to various screen sizes.

4. Personalized Content

Customers love to be recognized and they love to feel valued. That’s why one of the most prominent trends in email marketing has been, and will continue to be, increased personalization. Emails that highlight individual customer profiles and buying preferences perform far better than mass emails

7. Optimized Layout

When designing your email, remember that footers are the places that usually receive the least attention, as readers have likely lost interest by the bottom of the message. A proper footer should include your brand’s connected platforms while your most important call-to-actions (CTAs) should always be at the top of your message.

Ready to design compelling email content? Contact Site Impact to hear how we can help.