WIth the rise of video social media platforms, such as TikTok and Instagram reels, many consumers are becoming more and more addicted to video based content. This is a great opportunity for marketers to capitalize on for their social media and email marketing outreach. With TikTok crossing one billion monthly users in September of 2021, the viral platform is creating even more viral products. In fact, the hashtag, #TikTokMadeMeBuyIt, has been viewed more than seven billion times. The platform is quickly making their platform a staple for marketers, working with brands and creators to create synergy and sales.
The content on TikTok and Instagram reels, which is defined as short-form video, is one of the most engaging ways to reach users and is quickly making Facebook boosted ads and sponsored posts seem archaic. These organic and engaging videos are some of the highest performing content, and marketers should utilize short-form videos in their marketing plans.
Marketers can jump on this trend in a number of ways, from partnering with content creators, incorporating these videos in their email content to capture attention and stand out with truly engaging content, or using videos to drive people to your websites or opt-in to your email subscriber list. Since August, at least 18 public retail brands, in apparel, footwear, makeup and accessories, have referred to their efforts on TikTok on calls with analysts and investors. Marketers should focus on both Instagram Reels and TikTok as part of their larger digital media strategy, but instead of just focusing on the platform, focus on the videos and content themselves. They should also be utilized on wholly owned channels, such as blogs, websites, and email campaigns.
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