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Here at Site Impact, we’re obviously partial to email marketing as a method of customer outreach, to get your message across to prospects. But there’s no denying that social media marketing is a strong option as well--and in fact, email and social are a perfect match. Layering email and social media marketing gives you not just the best of both channels, but a synergistic effect that the two separately just can’t hope to achieve. By combining the two in the form of a mixed campaign, you can reap serious benefits--and here’s how it works when you do just that with Site Impact.
Adding Facebook advertising to your email marketing campaign gives you a great opportunity to not only communicate with prospects on separate channels, but to bring them all together. In 2018, people on average spent 144 minutes per day on social media, an increase of 5% compared to 2012. More and more people are spending more of their time on various social channels, and of those, Facebook is still the biggest--and most advertising-friendly. Facebook has the most developed analytics, enabling you to see exactly how your campaigns perform--same as with email. By combining email with Facebook advertising, you reinforce your brand message in two venues--and repetition done properly makes for more conversions.
Many brands engage in both email marketing and social media marketing, of course; the two channels are the biggest and most reliable ones available to brands of all sizes. But in order to really be strategic, it’s better to launch a combined campaign--and not just from the logistical standpoint. Combined or mixed campaigns give you better results than separate campaigns across different channels. The best way, of course, is to work with a company like Site Impact that can help you run the campaigns together. With us, the process is simple:
â— Start with a traditional email deployment with us
â—‹ The same way that you always would: select your audience using our counts system, targeting based on age, gender, geographic location, HHI, interests, and other factors that come into play in your determination of who you want to reach out to.
â— Input your email and Facebook campaign into our order management system
â—‹ Our system allows your orders to be created, processed, and approved all in the same day!
â—‹ We use the deployment file for targeting, lookalike, and custom audience creation for Facebook
â— Analyze your performance
â—‹ Alongside our reporting on your email campaign, we provide a separate report at the conclusion of your Facebook campaign to detail its performance.
It’s a great, simple process--no complicated ordering system, no hair-pulling! We make it easy and stress-free.
By combining your email marketing campaigns with Facebook advertising, you can reap a benefit much greater than the sum of the parts. Just using the channels separately to communicate with your prospects will certainly get you results on each side; but by working with an agency like Site Impact to create a combined campaign, you can reinforce your message efficiently, and recapture prospects you might otherwise have lost. Contact Site Impact to learn more about how we help you combine our industry-leading email options with the added impact of social media.
