Companies and marketers are always on the lookout for innovative ways to engage your target audience and build brand awareness; and with World Emoji Day right around the corner, now is the perfect time to consider incorporating emojis into your email marketing campaigns. In this blog post, we'll take a closer look at the benefits of using emojis in email marketing and share some tips on how to do it right.
Emojis Make Your Email Stand Out
Studies have shown that emails that include emojis in the subject line have a higher open rate than those without. An emoji adds a touch of personality and can capture the reader's attention, especially when used appropriately. Depending on your brand and tone of voice, emojis can help to convey humor, excitement, or urgency.
Emojis Help You Convey Your Message in a Visual Way
Emojis can help to convey emotions, ideas, and actions in a way that written words may not be able to. For instance, a simple thumbs-up emoji can help to communicate approval, agreement, or gratitude. An airplane emoji can indicate travel or adventure. Use emojis that align with your message and use them sparingly to avoid cluttering your email.
Emojis Help You Personalize Your Email Marketing
Using emojis in your email marketing campaigns can help you to connect with your target audience in a personalized way. If your target audience is young or tech-savvy, including emojis can make it feel like you're speaking their language. When used appropriately, emojis can create a sense of relatability and make your brand more approachable.
Emojis Help You to Conserve Email Copy Space
Email marketing campaigns are often limited to a certain amount of characters, so every word matters. By using emojis, you can communicate more in fewer characters. For instance, you can use a clock emoji instead of writing out "time-sensitive" in your subject line or use a calendar emoji to indicate a specific date. This can save precious email copy space and make your message more impactful.
Emojis Must Be Used Carefully
While there are numerous benefits to using emojis in email marketing, it's important to use them carefully. Overusing or misusing emojis can make your brand look unprofessional and tarnish your credibility. Make sure that the emojis you use align with your brand and message and avoid using divisive or culturally sensitive emojis.
There you have it. As you celebrate World Emoji Day, take the time to consider incorporating emojis into your email marketing campaigns. They can help your brand stand out, make your message more visual, personalize your communication, conserve email copy space, and even enhance your email open rates. Just remember to use emojis carefully and appropriately so that you can maximize their potential benefits.
Ready to capitalize on digital trends to better engage with your audience? Contact Site Impact to hear how we can help.