At Site Impact, we understand the importance of privacy and data security. We provide our clients with demographic data that can be used to target their desired audiences in various marketing campaigns. However, with any data collection, there is always a concern about compliance with HIPPA (the Health Insurance Portability and Accountability Act). In this blog post, we will provide a brief overview of why Site Impact is HIPPA compliant and address any areas of concern regarding HIPPA.
What does it mean for a company to be HIPAA compliant?
HIPAA stands for the Health Insurance Portability and Accountability Act. It is a federal law that requires companies that collect medical information or health-related data to ensure the safety and privacy of this information. Companies must also protect this data from unauthorized access or disclosure and any potential breaches. At Site Impact, we take all necessary measures to ensure that our database remains private and secure at all times; more on that in this blog post.
How does Site Impact handle health-related data?
At Site Impact, we use a secure database system to store any personal information provided by our customers. In cases where we do have ailment data, it is all self-reported and compliant to use in our rented lists. We also follow best practices for security protocols such as two-factor authentication, strong password requirements, and regular security audits.
What health-related targeting information is available?
Site Impact’s proprietary Counts System is a platform that allows direct access for clients to query our comprehensive database of selects in real-time instantly. Under the Health category, you will find ailments listed within the Counts database. The submitting record volunteered this ailment information.
Bladder Control Difficulties
High Blood Pressure
Our database comprises information from opt-in online surveys, e-subscriptions, e-registrations, and our extensive network of permission-based websites. These sites are owned and/or managed by our team. We also have a data compliance team that ensures that our opt-in language is clear and conspicuous for our consumers when signing up for our marketing broadcasts.
Any data obtained is put through a thorough hygiene and validation process for deliverability using multiple 3rd party sources. We then use partner sourcing for data profiling, appending up to 750 available selects or demographic filters for precise targeting of an individual.
Are There Any Areas of Concern With Respect To HIPAA?
The short answer is no! At Site Impact, we take every precaution necessary to ensure that your personal health information remains safe and secure at all times. Our email database does not violate any HIPPA Privacy Rules, as our lists are not gathered from patient files or records.
Try Site Impact today and make your health-related email marketing campaigns a reality.