Reach Your Target Audience with Site Impact and Amazon OTT January 12, 2023, | Posted by Kia Zalewski

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Are you looking to reach your target audience in a more efficient and effective way? Site Impact is partnering with Amazon OTT to give you the opportunity to add layers to your marketing campaigns. Marketers are always looking for ways to reach a larger audience. One of the most effective methods of doing this is through combining Over-the-Top (OTT) and Site Impact (SI) to drive users back to your client's website. This combination not only increases daily attributed OTT users, but also allows for an omni-channel approach that can capitalize on a single audience set while layering Amazon's data. With our data, you can target an audience of over 150 million opt-in consumer records and by utilizing Amazon’s DSP, you can reach the 82 million households that have streaming TV devices in the US. Let's break down why this partnership is so important for your business. 

Email Marketing 

With Site Impact's data, you can hyper-target our database of 150+ million opt-in consumer records. The database allows you to segment an audience by over 700 lifestyles and selects to ensure that your message reaches the right people who are most likely interested in what your company offers. Additionally, Site Impact will begin to seed the sales funnel traffic directly to your clients' landing pages, allowing for a more streamlined approach when it comes to finding new customers. 

Amazon's DSP 

As part of our partnership with Amazon OTT, we are now offering access to their demand side platform (DSP). There are currently 82 million households with streaming TV devices in the US, which means there is a huge potential market out there that can be tapped into using this platform. Furthermore, individual users view an average of 100+ hours of content per month and up to 45% of prime video viewers watch at least one ad every day. Therefore, utilizing Amazon’s DSP gives you access to highly engaged audiences that are already exposed to advertisements on a regular basis. 

Site Impact & OTT

The Amazon Display Advertising Network (ADN) enables you to serve ads directly onto streaming devices like Roku and Fire TV. When creating an ADN campaign, you can target households based on location, device type, household income, and more - all with no minimum budget! You can even layer in real-time insights from Amazon audiences like Prime membership status, purchase behaviors, and viewing habits. As an added bonus, ads are only delivered to Amazon logged-in users so you can be confident that you are delivering ads to real people in the right location. 

By uploading Site Impact’s deployment file into Amazon DSP, you can create email campaigns that have access to the same targeting parameters as ADN campaigns – ensuring that your message reaches the right audience with increased frequency across multiple channels. Additionally, by utilizing email marketing in conjunction with OTT/CTV advertising efforts , you will see two times more daily attributed OTT users than running OTT/CTV without email campaigns . That's because when combined , email helps drive two to four times the number of daily attributed OTT users back to your client’s website , creating a powerful omni-channel strategy. 

Site Impact’s hyper-targeted approach makes it easier than ever for companies to leverage email and streaming television advertising together. Through this powerful combination of data targeting from Site Impact’s database and Amazon’s massive reach with its streaming television devices, businesses have much greater opportunities for exposure amongst their targeted audience. 

If you want to make sure that your brand stands out in a crowded marketplace and reaches its target audience effectively then join us at our virtual Amazon OTT webinar on January 17th. 

Registration may be done at the link here: