Pay Per Click
One of the most effective forms of internet marketing is pay-per-click (PPC) marketing, also referred to as CPC. PPC marketing is a powerful way to get your website listed almost immediately with prominent placement on search engines like Google and Bing. Without strong SEO, your potential customers may have to search through several search engine results pages to find your website; giving them the opportunity to land on one of your competitors’ websites first. Pay-per-click confirms your site is a front-runner on search engines.
- Trackable Return On Investment (ROI)
- Find customers at all stages of the buying cycle
- Brand awareness
- New customer acquisition
Advertisers bid on keywords or phrases their target audience would type in a search field when looking for a specific product or service. When a web user types in a search query or visits a website with content that relates to the chosen keywords or phrases, the PPC ad may be displayed on the page. The advertiser only pays if the web user clicks on their ad, hence the name, ‘pay-per-click.’ There are numerous PPC providers that can be utilized; however, the largest providers of PPC networks are Google AdWords and Bing Ads.
Our PPC Management services:
- Conversion Tracking Implementation
- Campaign Strategy
- Keyword List Development
- Ad Copy Authoring
- Quality Score Management
- Campaign Launch
- Bid and Campaign Management
- ROI Management
- Continuous Monitoring and Reporting
We will ensure the highest ROI is received on the ad budget provided to us. BMI Elite has the ability to take your paid search campaign to the next level, while providing customized account services.