The Power of Video in Email Marketing August 22, 2022, | Posted by Kia Zalewski

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Including videos in email marketing has become much more popular over the last few years, as video embedding has become so seamless and easily. Additionally, it’s a tried and true method for increasing engagement and capturing the attention of your readers.

One of the key benefits of including video in your email is the low cost. Email marketing is one of the most cost-effective marketing channels, and including a video can create an excellent return on investment (ROI) – an ROI up to 40 times better than email without video. Video is consistently measured to be more engaging than other forms of content, so including it in your emails will substantially increase your engagement. Humans often find it easier to process visual information and absorb videos more attentively than other forms of content. In fact, eighty-five percent of consumers say it is easier for them to connect with their brands on an emotional level through video in a way that written text may not be able to achieve.

If you’re ready to hop on the video bandwagon, it’s best to send professionally created, shorter videos, as these will be far more  appealing, faster and easier to watch, and more likely to convert. Your video should be made by a high-quality videographer to help keep your brand elevated and your customers interested. Embedded video in email is inexpensive, easy to implement, and can increase the potential of your bottom line. 

Contact Site Impact to hear how we can help improve your email content and overall marketing strategy.