Another Way to Use Emails: Appreciation October 15, 2021, | Posted by Kia Zalewski

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As we’ve always said at Site Impact, email marketing is a direct channel of communication with your customer. More importantly, companies need to remember that it’s a privilege to have access to a customer’s personal inbox, and one that should always be treated as such. Customers are constantly inundated with emails trying to sell them items, goods, or services, and one way to make your company stand out amongst the crowd is to use emails as a way to show your customers, who have put their trust in you, your sincere appreciation.

 Even though customers love a good deal or may be on the lookout to purchase a good or service, constantly asking customers to spend their hard-earned money with you can get tiresome fast. Instead, bear in mind that not every single email has to ask your audience to invest. A goal of every email marketer should be to build long-term trust with your subscriber and sending appreciation and making them feel like a valued human being rather than just a transaction can go a long way in achieving this goal.

One way to approach this is something as simple as sending a birthday message to customers or sending a thank you following their purchase. You can always send an added thank you in the form of a free future gift, promo code, or discount, which in turn will boost even more sales. Just ensure the content is focused more on appreciation rather than a hard sale. By sending appreciation emails, subscribers will continue to trust you and brand loyalty can easily be built.

Ready to create life-long loyal customers through savvy email marketing? Contact Site Impact to hear how we can help.