How Emails Can Help Build Brand Awareness October 18, 2021, | Posted by Kia Zalewski

Email marketing can help companies build brand awareness, establish industry authority, convert sales, and build loyal customers. Like social media, it can be hyper targeted to create content specific to your markets, but unlike social media, it’s a channel that you have complete control over. Email marketing is also one of the most cost-effective channels companies can employ to build brand awareness, which leads to increased awareness and customer loyalty.

By properly creating the right content, emails can help create brand recognition, which is the ultimate goal for any marketer. Brand recognition, which is defined as “the extent to which the general public is able to identify a brand by its attributes,” is a crucial component to long-term success. Something as simple as always including your brand’s signature colors, design elements, language style, and logo in your emails can help build brand recognition. These elements should always remain consistent - this is key in transforming a company into a brand. Whenever an email is sent out, it’s design and color scheme should automatically signify the brand sending it, even without text. Marketers should always look at each individual component of their emails and ask if it individually represents and reflects the overall brand persona and aesthetic.

Newsletters can improve brand recognition by helping your company stay top of mind. One thing to remember when sending newsletters is to segment your lists and send tailored content that speaks to each of your individual subscribers. Though your brand persona should always be implemented, offerings, behavioral based content, and details should always have a personal touch. 

Ready to take your business from a company to a brand? Contact Site Impact to hear how we can help.