How Email Marketing, Social Media, and SEO Come Together For More Effective Marketing July 28, 2021, | Posted by Kia Zalewski

As we always say at Site Impact, email marketing is one of the most cost-effective and important ways to reach your audience. However, top marketers know that any marketing channel works best when part of an omni-channel approach. By ensuring that your marketing efforts reach consumers on multiple levels through various platforms, you not only increase reach, but you’re able to reinforce your messaging and create brand recognition. Digital marketing is key in today’s technology-driven world, but consumers are consuming content from various channels: social platforms, search terms, email, and SMS. By making email the center of a larger digital media strategy, you’ll be able to relay your messaging more effectively to consumers.  

When crafting your overall digital strategy, it’s important to make email marketing a priority. Not only is email the cheapest method of communication, but it’s a wholly owned channel where you have complete control of your database, messaging, and content. When planned correctly, email campaigns can help bolster your other marketing channels. Data from your search engine optimization findings, for example, can help you craft emails that resonate with the exact content that your users are searching for. Companies can implement top performing keywords into their email campaigns, helping to drive conversions and provide customers with relevant and engaging content. Emails can also help move brands up in Google rankings, as one of the criteria measured by search engines is website traffic. Great emails with strong calls to action can help drive users to your site, increasing traffic and positively affecting your overall Google ranking. 

Additionally, you can craft your emails to be highly shareable content, with subscribers able to share your messaging to their own networks with the click of a button. By incorporating content marketing that is of interest to readers, such as videos, tutorials, research, and blogs, you increase the possibility of your users sharing your messaging to those who trust them. This not only bypasses the complicated algorithms of social media, but it creates that all-important and highly coveted social proof.

Contact Site Impact to hear how we can help you create a highly-effective digital strategy.