Although we’re still in the dead of summer, savvy marketers know that the time to start preparing marketing campaigns for the holiday season is already upon us. By planning your content and marketing communications now, you allow yourself the safety and assurance to cover any contingency, remove last minute stress, and ensure that no details are forgotten.
Now is a great time to gather and analyze data from 2020 and the first and second quarters of 2021and take stock of what patterns have arisen among your target audience. As your summer campaigns are implemented, incorporate that data as well, and run analyses on your findings. Explore and take note of any new patterns and begin segmenting your lists accordingly. There are a lot of things you can take from the analytics to make your winter holiday campaigns more effective than ever, and now is the perfect time to start planning.
Once you have a firm grasp on your data, put your findings to good use and start setting aside certain behaviors that may present opportunities, interests, and conversions. From there, you will be able to work outward with tentative deadlines for development of super segmented campaigns. Having this framework in place will allow you to meet unexpected challenges and have a roadmap in place.
Even though we’re in the middle of July and the heat of summer, planning your 2021 holiday marketing campaigns can help you move quickly. Even if you don’t know what products you will be marketing, you can put templates in place and categorize them now. When you know what products you want to push for the season, you will be able to plug in content and tweak accordingly. By starting to plan your marketing calendar for this year’s holiday season, you’ll put yourself in the right position to capitalize on the increased engagement that defined 2020, and hold the momentum into the new year.
Ready to begin planning for a successful holiday season? Contact Site Impact to hear how we can help you make the most of your email marketing campaigns.