Contrary to popular belief, email marketing still remains one of the most impactful and cost-effective ways for companies to nurture customer relationships, communicate with their followers, and convert new sales and leads. However, these goals can only be attained with thoughtful and strategic tactics. Customers’ inboxes are packed full daily, so it’s important to stand out amongst the crowd. One of the most simple and effective ways to ensure your email gets that all important open is to ensure that your messages are being delivered at the most optimal time of day.
If an email is sent at the wrong time, it’s likely to get ignored or pushed to the bottom of the inbox. According to studies, more than 30% of users open their inbox within two hours of receiving, so it’s key to schedule your email marketing campaigns with this in mind. Unfortunately, there is no magic time for email sending, as various studies have all found different findings. To best determine the best time for your company or business, it’s best to consider your own target market and then conduct different A/B tests to see which time period yields the greatest results.
Start by testing three of the most popular time blocks: in the morning when people are opening their computers and logging onto their devices, in the afternoon when people are finishing lunch and getting back to work, and in the evening when people often do a final email check before going to sleep. Once you have discovered which time period works best, you can narrow down the exact time with additional testing. One of the most common findings across all studies, is that Tuesday is the best day for email marketers, so it’s wise to set up tests for that day and then monitor and analyze from there.
Once you have determined which time block best performs with your market, set up automated scheduling for an easy strategy.
Ready to set up killer email marketing campaigns? Contact Site Impact to hear how we can help.