If you’re looking for a compelling way to engage readers, consider including infographics in your email marketing campaigns. Unlike large amounts of text, infographics quickly and effectively get messaging across, ensuring that vital information is absorbed in an interesting, unique, and easily digestible way. Still need convincing? Studies have found that unlike text, infographics are processed 60,000 times faster than text recognized within 13 milliseconds, and have a much higher recall value.
Infographics are merely a visual representation of information designed in a manner that helps display complex data in a simple and understandable way. Pictures, graphs, charts, diagrams, and flow charts with a minimal amount of text are all common examples of visuals in infographics. Though they may take a little longer to design, they are well worth the time and effort.
Infographics are a great tool, but they must be used effectively. The content should be relevant to the user and your company’s own overarching strategy and goals. Like all emails, the subject line of the email must be engaging and catchy, otherwise no one will see the amazing infographic you worked so hard to create. Once you have a strong subject line in place, it’s important to ensure that the design and quality of the infographic is stellar and that the aesthetic fits your owned brand guidelines. Content should always include small blurbs of text that help convey your message alongside key visuals. A properly designed infographic can help tell your brand story, communicate brand messaging, or even highlight a service or product’s effectiveness and benefits. When laying out the design, ensure that the design is both mobile and desktop friendly and above all, keep it simple. Though an infographic can convey large amounts of content in a single image, it’s best to segment each infographic. Create different messaging for different images. For example, don’t try to cram your brand story in the same infographic as a product promotion.
Ready to create infographics for more effective campaigns? Contact Site Impact to hear how we can help.