Tips To Stay Out Of The Spam Folder And Increase Email Deliverability April 15, 2021, | Posted by Kia Zalewski

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Gone are the days when reaching out to target clientele was an expensive game of demographic roulette. Ineffective and costly tactics such as flyering, mass print mailers, and radio and television media buys have become archaic methods that lack the engagement, segmentation, and cost-effectiveness of digital marketing. Companies able to hyper-target their consumers and segment mailing lists and digital media buys based on interests, income, browsing history, and almost every imaginable behavior or category. With this comes the challenge of every business competing for the attention of the same consumer.

In response to the onslaught of emails customers receive daily, service providers have put safeguards in place to enhance their user experience and decrease the amount of spam their users receive, adversely affecting businesses’ email campaigns. This means that the time, effort, and money put into creating the content and sending the campaigns could be for naught. Here are some of the best practices to ensure emails skip the spam folder and land in front of the customer.

Make sure consumers know who the email is coming from. If the email address and subject lines are vague or convoluted, the consumer will be hesitant to open the message and is likely to send it straight to the spam folder, thereby flagging it for the service provider. 

While most email programs support HTML formatted emails, completely ignoring plain text versions of emails will often cause senders to be sent to spam. Taking the extra step to include a text version of the email will not only safeguard against this but is also a standard best practice for mobile users. 

Stick to the promises made when the users opted-in to receive emails. It’s important to remember that users place their trust in companies by providing their personal and private contact information. If the customer was promised that they would only receive a certain number of emails per week, it’s imperative that this doesn’t change. By doing so, customers will put trust in the brands and open the emails more frequently, increasing the open rate for campaigns.

Staying out of the spam folder also is greatly reliant on sending the right emails to the right audiences at the right time, which is why list segmentation and individualized messaging work so well. 

Contact Site Impact to hear how we can help increase your email deliverability and keep your audiences engaged.