Email is Still The Best Option For Most Businesses January 14, 2021, | Posted by Guest

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As we start the year strong, in many cases by evaluating last year’s data, there’s no doubt that email marketing is a top choice for many industries. Of course, that would likely be because it represents the best value proposition all around. Site Impact’s experts will acknowledge that we may be a little biased; of course, we find our primary channel to be a major resource for brands looking to reach out to consumers. But the facts back us up as well. Even as businesses cut and slashed budgets to the bone, hoping to keep afloat in uncertain times, email remained one of the highest priority marketing channels across industries--and for several key reasons. Let’s examine some of them.

 

Email ranks high in uncertain times

In spite of the release of a few different vaccines to help fight the Covid-19 pandemic, times are still far from certain. Even as the pandemic begins to wind down (hopefully within the next several months), there are some who believe that climate change and other factors are likely to breed new viruses more often--not to mention other impacts that come along with the way the world is changing in the 21st century. Email marketing ranks the highest among consumers, business owners, and brands for outreach efforts. Consumers and business owners looking to make purchases trust email; and businesses looking to sell on a B2C, B2B, or even D2C or other bases prefer email to other channels. Email has the authenticity going for it that other methods of outreach simply don’t--and prospects are more likely to respond to emails, and follow up on calls to action in them, than other types of digital media. This effect is particularly strong during uncertain times, when everyone is paying more attention to their inboxes for updates and information.

 

Email remains the most cost-effective solution

Many would wager that the return on investment (ROI) for various marketing channels took a hit in 2020, and there are some indications that it’s true--depending on which marketing channel is at play. Email marketing remains the most cost-effective solution for brands at any budget, with an ROI on average of $41 for every $1 in spend. There are even some preliminary findings that suggest that email may have increased ROIs in 2020--no minor feat when you consider how much money was thrown at the problem of customer engagement, and how little of it saw a return across other channels. This trend has been consistent every year: instead of getting weaker, email gets stronger when it comes to metrics like conversions and ROI, making it much more worth the money for budget-minded businesses.

 

In spite of uncertain times and the rise of a whole host of options for marketing channels that didn’t exist 5 years ago, email marketing remains the best option for the majority of businesses, no matter their budget. It is one of--if not the most--cost-effective option in view of its high average ROI, and it’s the most trusted channel around on both ends of the equation. Contact Site Impact to learn how we can help you step up your email efforts, no matter where you are in them.