It is safe to say email outperforms nearly all other marketing channels because of the simple fact that it is trackable and provides true insights to reach your goals. With detailed reporting that track how campaigns performed, it is important to recognize the distinct differences between certain metrics to make informed campaign decisions for future marketing, especially opens and clicks.
Email “Opens” or “Open Rates” are statistics that track if a recipient had opened the email that they received. In order to track an open rate, the recipient allows the images to download in the message when they view it. Many email clients do not automatically load images when a message is opened unless the recipient chooses to download and display them.
Your open rate for an issue is the percentage of recipients who opened your email compared to how many were sent. This is one of the reasons why you should not only send an email with an image as it will likely effect your open rates.
Email “Clicks” or “Click-throughs” means that someone has clicked on one of the URL links in the email. They allow you to see how many people clicked on a link, and who those people are, to help you figure out how much traffic is being driven to the sites you are linking to. Tracking links are set up automatically when a message is saved so that all of the links in your content can be tracked. These links will show up in your email reports.
“The click-through rate is the percentage of click-throughs for a particular email based on the number of contacts who actually opened the email. The email industry overall reports average click through rates around 6% of emails opened. It is recommended to have multiple opportunities to click to the website as well as different links leading recipient to certain places. This lets you see what your reader is interested in and provide the opportunity to further segment your lists.
Through email, the more you can learn about your audience, the better your conversion rates will be. Deciphering the difference between the actions taken on your email campaign will provide valuable insights to your customer behavior and business to tweak for future marketing strategy.
At BMI Elite, we do email marketing! Our email and data solutions offer the opportunity to increase sales efforts and reach a targeted audience quickly, in a cost effective way. We proudly offer one of the largest and most comprehensive databases in the marketplace today containing more than 300 available selects and filters. We also offer real-time tracking through our online tracking platform. BMI Elite believes in providing you with the reporting needed to make informed decisions about your campaign. Using our proprietary Order Management System (OMS), you can place orders online at your leisure. Call us today at 561.330.6666 x305 or email firstname.lastname@example.org.