Email marketing is one of the cornerstones of digital marketing and an incredibly effective way to reach your customers. Studies show that most people prefer to receive promotional materials via email than any other channel, and are more likely to use email to share content individually rather than broadcast content over a social network.
Consumers are bombarded with information from countless outlets, and getting their attention has never been more challenging for marketers. Increasing your distribution frequency may not be cutting the mustard anymore. This method will only result in consumers unsubscribing when they feel overwhelmed with emails.
The way to supercharge an email strategy is to supplement email with another form of outreach, as marketing across channels tends to be more effective than a single form of outreach. Incorporating display advertising into an email campaign may be easier than you think. With retargeting, you can serve ads to anyone who opens your emails, and even to people who don’t.
Retargeting is aimed to complement and extend the reach of your traditional email marketing. Through the use of these tactics you will gain additional awareness and exposure to your marketing message, increase website traffic and boost conversions.
Utilizing email retargeting creates a multi-channel approach reaching users outside of their inbox on desktop, mobile, and tablet, thereby extending the reach of your email campaign. These display ads will be served to those users who opened an email within your broadcast, showing ads across various display networks, based on the emails opens.
Display ads are served to those users who opened an email within your broadcast and new consumers that we don’t have an email address but fit the same criteria. You decide on how many impressions you’d like served.
Email retargeting works precisely the same way as traditional site retargeting, but allows you to target email subscribers rather than website visitors. You place a line of code in your email signature, or in the HTML of your email, and anyone who opens your email will be served ads all over the web. This is a particularly powerful way to keep your brand in front of your email list without sending more emails and risking mass unsubscribes.
BMI Elite specializes in helping businesses connect to new prospects through a variety of email marketing and data solutions.
Founded in March 2010, BMI Elite has earned the business and trust of clients all over the globe. Our clients range from Fortune 500 corporations to locally owned and operated family businesses as well as advertising agencies who resell our services. By developing customized strategies aimed at unleashing a client’s full marketing potential, BMI Elite delivers RESULTS! For more information visit www.bmielite.com, call 561.330.6666 x305 or email firstname.lastname@example.org.