How to Choose the Right Audience for Your Email Marketing Campaigns

August 12th, 2016 by Erin

As an email recipient, your interests play a large part in WHY you receive certain emails. Yes, you may have signed up to receive these emails but there is a lot more to the story if you allow those emails to continue repeatedly over time.

Many marketers rely on email and newsletters to reach their target audience, send deals, and keep their site visitors updated on important messaging. But how do you know if you’re sending the right message? Is your audience actually responding? Most importantly, how can you measure success?

Email has greatly evolved over the years and has been fine-tuned from email blasts and SPAM to strategized, targeted messages based on interests and patterns. From as specifics like what kind of device you are reading emails on to what content you are engaging with at all times on the web, email marketing is impacted by all actions. Given all of this background information, a company should have the power to find their target audience, tailor their emails to engage and converts your recipient into a customer or client.

First, think like your audience. You know what benefits your product or services provides and don’t let your personal involvement get in the way. Once you can put yourself in their shoes, you have a much better perspective on the initial details of who they are.

Taking that a step further, you need to follow their patterns. By finding the locations they visit online (and on social), you will learn what interests and motivates them. What makes them tick? Where will they evolve to? As a business owner and someone who knows their product and potential market you must do more than just create something your target audience wants today you must create what they will need in the future. You must identify how your market will evolve and do more than just provide a feature set or product that meets their needs today. You have to anticipate what the future holds.

Ever thought your competition would be helpful to you? Now is the time to really study what they have done and learn from the mistakes they have made. Study their landing pages, marketing materials and email campaigns. This will give you a good amount of wisdom as to what can work for your business.

Lastly, plan ahead. Once you have found your target audience you need to create a plan to market to them. Landing pages, campaign structure and timeline, keywords and more should all be in place next.

The act of finding and your target audience is a fundamental building block for a successful business, helping you to have a clear picture of who your potential audience is. Equipped with this knowledge you will be able to make informed decisions on future strategies, advanced marketing opportunities, and more.

Do you have your target audience ready? Now, contact BMI Elite! We proudly offer one of the largest and most comprehensive databases in the marketplace today containing more than 300 available selects and filters, 134 million unique email records and over 300 million postal records. For more information call 561.330.6666 x 305 or email info@bmielite.com.