More and more businesses are seeing the value in making a good first impression with their email marketing campaigns. From the moment a potential customer subscribes to your email, your “thank you for subscribing” message shoots off and here you go!
Studies show that first introductory message is paying off: Half of the businesses surveyed said 21 percent or more of new subscribers engage with such welcome emails, such as by opening the email, clicking thru to the website or forwarding it on to others.
Emails, like in-person interactions can leave a lasting impression within seconds. The time sensitive jump start to a lasting relationship is very critical and obviously time sensitive. Within 24-hour this email should be sent. This engaging welcome is a great way to build brand reputation and see successful conversion in future outreach.
Now that you have welcomed your customer or client warmly into your informative database, what else can they appreciate and look forward to? Two little words: Thank you. Did you know 40% of retailers report that the first email content they send to new subscribers is a thank you note? Show your appreciation and that is the first impression dreams are made of.
Next, be memorable. By keeping your brand fresh on the customer’s mind, you are constantly engaging them especially when your relationship first begins.
Make sure your deliverability rates are focused on the most responsive customers. Using demographic identifiers and purchase behavior is another tool to get to the inbox safely. Refresh your new outreach lists frequently and always continue to learn about who your audience is. This is an ever-changing frequency.
Ultimately, welcome emails are an effective tool for increased consumer engagement, acquisition and conversions. Use your welcome email wisely to launch your next email campaign with BMI Elite. Please call 561.330.6666 x 305 or email firstname.lastname@example.org for more information.