These days, digital business and email go hand in hand. Email has become a huge revenue driver for website traffic and purchase conversions. Why is email so important to your retail business?Email is one of the best one-to-one communication channels available. Once you’ve learned more about your customers and connect with them in a relevant,
Careers at BMI Elite
Ever wonder what BMI Elite is all about? We are a team of diverse marketers, always looking for excellent talent to join our BMI Elite family. A career with BMI Elite – whether you join as an intern, a graduate, an early professional or experienced professional – provides a gateway into a network of driven individuals. Be a
#BMICares Program Delivers More School Supplies to Organizations in Need
In an effort to support the 2016-2017 school year, the BMI Elite team completed their final drop off of school supplies for local non-profit organizations. Using the funds raised from the #BMICares Go Fund Me page focused on supporting underprivileged youth, BMI was able to first make their stop at the Boys & Girls Clubs of
Ask Yourself These Questions Before Sending Out an Email Campaign
Email marketing is an important part of any marketing campaign, company brand message or promotion strategy. Ultimately all email campaigns are different depending on what you’re selling, who you’re trying to reach, and what your desired result is. Here are some starter questions for anyone getting ready to utilize email marketing: What is the goal
How Fashion Retailers Can Use Email Marketing to their Advantage
Retail, particularly much of the fashion sector have become quite good at designing email marketing campaigns that generate serious revenue based on begin triggered by a subscriber’s actions. Enter contextual marketing and the opportunities to take complete advantage of this method in the fashion retail industry. Online shoppers are already looking for ultimate convenience; why
How Much Email Segmentation is not Enough?
When setting up an email campaign you want to be sure you are reaching the right audience. Knowing your customer is step one. How old are they? Where do they live? And so on. It is quite obvious that segmentation creates sub-audiences we can laser-target with offers, creative and information crafted specifically for them at
3 Online Marketing Trends That Are Unavoidable
Is There a Such Thing As Over Targeting?
Political Email Campaign Tips to Reach Your Full Marketing Potential
Now that we are in the thick of watching political campaign strategies unfold, endless debating and winning over voters, it is important to execute email marketing strategies properly and effectively. Here are a few tips to stay on the right path when marketing to current supporters and potential voters: Segmentation First, email recipients need to