Burger King Gives Their Packaging a Face-lift


Updating package design seems to be the latest trend among fast-food chains. After McDonald’s and KFC revamped their brands packaging, Burger King has officially appointed a London agency for a revamp of its own. And after 58 years in business, the makeover is long overdue. This revamp was not an overnight decision. After a yearlong […]

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How to Write a Headline People Will Want to Click


Did you know that headlines are worth 90 percent of the advertising dollar? Headlines ultimately determine the success of your article with visuals coming in a close second. According to a study from Upworthy,  a site with a polarizing headline formula, traffic to an article can vary by 500% based on the headline alone. Headlines […]

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