Digital Marketing Is Going Mobile, Micro-Moment by Micro-Moment


When was the last time you used your smart phone to search for something? No one really thinks about it anymore. We all just whip out our phones and look for whatever information we need in that moment. For many, the smart phone is the first thing they pick up in the morning and the […]

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How to Pick the Best Digital Marketing Agency

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Internal marketing teams constantly struggle with picking the right outsourcing agency, and for good reason. Putting trust in the wrong agency can lead to a misinterpreted brand message. With the following strategies, you should be able to ensure that your team is choosing the ideal agency for your needs. 1. Their Website Tells A Story […]

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6 Reasons Why Digital Advertising Works For Brands


Are you uncertain about the impact of digital efforts on marketing your brand? The answer is digital marketing builds brands – hands down. Research shows that digital advertising dollars increased by 40 percent last year alone. For example, Proctor & Gamble spends nearly a third of its entire domestic advertising budget on digital marketing. Here […]

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Take Advantage of Social Media Marketing During the Holidays!


A great way to get your message out to the masses in preparation for the holiday season is through social media. The holiday season is filled with social posts about gifts bought, deals found and even customer service complaints. More than ever, brands and businesses have the ability to connect directly with their customers and […]

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To Test or Not to Test, That IS the Question, JK, There Really Is No Question


When determining how to improve the Conversion Rate Optimization (CRO) of your email program, you can get lost in a sea of online resources that tell you to change the colors of your button, add social proof, shorten your web copy, include gamification, the list goes on. So, rather than take a leap of faith […]

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