It is important to expand your email marketing vocabulary and make you look and feel like an expert. Here are some additional terms you’re most likely to come across as you utilize email as a marketing tool to create and send messages. Above-the-fold – The part of an email or web page that is visible
The Best Ways to Launch an Email Newsletter into Your Marketing Strategy
May 25th, 2016 by Erin
Are we sounding like a broken record here? At BMI Elite, we cannot stress enough that email marketing is one of the most beneficial marketing strategies you can use. Why? Email marketing is known to generate the highest ROI (return on investment), in comparison to SEO, content marketing, paid search advertising and others. In addition
Email Marketing Terms to Keep In Your Digital Marketing Tool Box
May 23rd, 2016 by Erin
Email Marketing is a great way to acquire new customers and communicate with your existing audience. Sending an email the right way is the only way. Take some time to learn best practices and why it is important to have knowledge of email marketing terms and lingo. Here are some more terms to continue to familiarize yourself
Ideas for Summer Marketing
May 20th, 2016 by Erin
Summer is nearly upon us and the time is now to start thinking of creative ways to boost sales during the summer months. This time of year can be considered a slow season for some industries and a peak season for others, but you don’t have to experience the dreaded “summertime slump.” The important thing
WhatsApp Introduces Desktop Apps For Windows And Mac
May 18th, 2016 by Erin
WhatsApp is the biggest messaging application in the world with more than 1 billion active users, and only lives on a mobile phone. It was recently announced that WhatsApp will launch its first desktop apps for Windows 8 and Mac OS 10.9 and up. The app will sync with a WhatsApp user’s account on their
The Digital Age of Political Campaigns
May 16th, 2016 by Erin
Did you know that nearly 64% of Americans own a smartphone, and a substantial 97% of them use text messaging? That being said, the text messaging feature is also the most frequently used application of smartphones, and remains very popular among younger audiences. During this current presidential campaign candidates are targeting a much wider bandwidth and
Planning A Multilingual Marketing Campaign? Here are some pointers.
May 11th, 2016 by Erin
When planning a multilingual marketing campaign, how you are going to tackle the language barrier? Yes, there are free translation tools such as Google Translate which may work for understanding the gist of an email, but there is likelihood it will not work in the contextual sense of marketing to a consumer. Context refers to
More Email Terms For Marketers
May 10th, 2016 by Erin
In the world of marketing, email is a great communication tool. Around since the 1970’s, email shows no sign of fading as long as humans have desktops, laptops and smartphones. Not quite versed in the email marketing space? The experts here at BMI Elite are here to give you more words, phrases and concepts you
BMI Elite Celebrates Cinco de Mayo!
May 6th, 2016 by Erin
BMI Elite hosted a Cinco de Mayo Fiesta May 5! Our entire team took some time out to enjoy a Mexican fiesta filled with tacos tortillas and more from Tijuana Flats. Here are some pictures from our festive day at the office! BMI Elite specializes in helping businesses connect to new prospects through a variety of email
Happy Cinco de Mayo from BMI Elite!
May 5th, 2016 by Erin
All of us here at BMI Elite would like to wish you a happy and festive Cinco de Mayo! BMI Elite specializes in helping businesses connect to new prospects through a variety of email marketing and data solutions. Founded in March 2010, BMI Elite has earned the business and trust of clients all over the globe.