Why Email Marketing in Retail, Leads to Sales

September 7th, 2016 by Erin

These days, digital business and email go hand in hand. Email has become a huge revenue driver for website traffic and purchase conversions. Why is email so important to your retail business?Email is one of the best one-to-one communication channels available. Once you’ve learned more about your customers and connect with them in a relevant,

Happy Labor Day!

September 5th, 2016 by Erin

From all of us as BMI Elite, we wish you a Happy Labor Day!

Careers at BMI Elite

August 31st, 2016 by Erin

Ever wonder what BMI Elite is all about? We are a team of diverse marketers, always looking for excellent talent to join our BMI Elite family. A career with BMI Elite – whether you join as an intern, a graduate, an early professional or experienced professional – provides a gateway into a network of driven individuals. Be a

#BMICares Program Delivers More School Supplies to Organizations in Need

August 30th, 2016 by Erin

In an effort to support the 2016-2017 school year, the BMI Elite team completed their final drop off of school supplies for local non-profit organizations. Using the funds raised from the #BMICares Go Fund Me page focused on supporting underprivileged youth, BMI was able to first make their stop at the Boys & Girls Clubs of

Ask Yourself These Questions Before Sending Out an Email Campaign

August 29th, 2016 by Erin

Email marketing is an important part of any marketing campaign, company brand message or promotion strategy. Ultimately all email campaigns are different depending on what you’re selling, who you’re trying to reach, and what your desired result is. Here are some starter questions for anyone getting ready to utilize email marketing: What is the goal

How Fashion Retailers Can Use Email Marketing to their Advantage

August 26th, 2016 by Erin

Retail, particularly much of the fashion sector have become quite good at designing email marketing campaigns that generate serious revenue based on begin triggered by a subscriber’s actions. Enter contextual marketing and the opportunities to take complete advantage of this method in the fashion retail industry. Online shoppers are already looking for ultimate convenience; why

How Much Email Segmentation is not Enough?

August 24th, 2016 by Erin

When setting up an email campaign you want to be sure you are reaching the right audience. Knowing your customer is step one. How old are they? Where do they live? And so on. It is quite obvious that segmentation creates sub-audiences we can laser-target with offers, creative and information crafted specifically for them at

3 Online Marketing Trends That Are Unavoidable

August 22nd, 2016 by Erin

Trends in online marketing quickly evolve and surely come and go however there are some that have become ones that you cannot ignore. Who knows what the trends will grow into but they are here to stay in some form. Optimize for Mobile FIRST. Over the years, mobile has become the first focus and a

Is There a Such Thing As Over Targeting?

August 19th, 2016 by Erin

When sending out emails to a new audience, it is important to know WHO you are sending to. Depending on your objective or industry your needs may vary from broad to super specific. But if there a such thing as TOO MUCH targeting? Let us preface by saying list segmentation is a great way to

Political Email Campaign Tips to Reach Your Full Marketing Potential

August 17th, 2016 by Erin

Now that we are in the thick of watching political campaign strategies unfold, endless debating and winning over voters, it is important to execute email marketing strategies properly and effectively. Here are a few tips to stay on the right path when marketing to current supporters and potential voters: Segmentation First, email recipients need to